Frieda's Creates a Buzz
at the PMA Foodservice Conference & Expo
ATTENDEES
ENJOYED A SPLASH OF COLOR FROM AN UNEXPECTED SOURCE
Los Alamitos, CA - As the doors
opened to the 2006 PMA Foodservice Conference
and Expo, inside the booth of Frieda's Inc, quietly
waiting to be discovered, were a cluster of multi-colored
sushi rolls. It didn't take long for these brightly
wrapped pieces to become the talk of the event
and soon booth number 233, home that day to Frieda's
Inc, the Original, Reliable and Inventive specialty
produce company, became the place to be.
"The response to our Colored Sushi Wraps
was just amazing," said Karen Caplan, Frieda's
President and CEO. "We knew we had something
that chefs just had to see so we were thrilled
with the reaction we received."
Chefs and foodservice buyers alike flocked to
the Frieda's booth after getting a glimpse of
the Colored Sushi Wraps in the New Product Showcase.
The small display showed how Frieda's newest find
could make a big impact. Once arriving at the
booth, attendees were invited to taste a freshly
made sushi roll and those who visited that day
quickly discovered that these Colored Sushi Wraps
are the perfect combination of aesthetics and
taste.
Frieda's Colored Sushi Wraps, available exclusively
from Frieda's, are paper thin and extremely flexible.
The wraps offer amazing strength and durability
and are ready to create sushi rolls from simple
California to detailed Caterpillar, hand rolls
overflowing with fresh ahi and daikon sprouts,
wraps with cream cheese, smoked salmon and cucumber.or
whatever your imagination supposes. And chefs
aren't just limited to sushi as these wraps are
perfect for vegetables, chicken and ham. They
are available in four spectacular colors: Yellow,
Orange, Green and Pink in 10/20ct. cases.
Founded in 1962 by Frieda Caplan, Frieda's, Inc.
was the first wholesale produce company in the
U.S. to be founded, owned and operated by a woman.
Once a small produce stand at the Los Angeles
Produce Market, Frieda's has emerged as the nation's
premier marketer and distributor of specialty
produce and now offers more than 600 specialty
items to grocery and specialty stores throughout
the U.S. and Canada. America has Frieda's to thank
for introductions to Kiwifruit, Shallots, Cherimoyas,
Donut® Peaches, Sugar SnapT Peas and Habanero
Peppers and the innovations just keep coming.
For more information contact:
Frieda's
4465 Corporate Center Drive
Los Alamitos, CA 90720-2561 U.S.A.
714-826-6100
www.friedas.com
news.bureau@friedas.com